Friday, October 9, 2009

A visit from Kate: The Penguins Who Make the Cigarettes

Things that I find unsettling here:
  • the way the penguins are constantly shifting scale relative to the Kools
  • the conceit that tobacco leaves are individuals with personalities and backstories, some of which get discarded as unproductive members of the symbiotic penguin/tobacco leaf society.  Where do they go?  How do they make a living?  
  • Also the penguins' crazy "I'm a factory drone/I'm high as fuck" googly eyes.  
But it's such a relief to have the cigarette making process demystified that I can forgive all that.


Match the ads to their target demographics: women with low self confidence, violin fetishists, tiny women and the men who love them, moms, bikers who are sick of having to compromise, black people, cocaine addicts c. 1979


"Light up a Kent as you think of dynamic ways to express what you feel."   






 "The process is similar to mixing a cocktail."
"Free base is not fluffy and does not toot well."
"You can buy spoons and straws anywhere, but when you're really serious about your smoking pleasure come to Earthworks." 

3 comments:

Dap said...

I briefly smoked Kools when I was 17 because they were frequently packaged as part of a 2 for 1 promotion and I just wanted MAD CIGARETTES ALL THE TIME. Also, dude in the Cold Ain't Cool ad looks sorta like ?uestlove.

Dap said...

also, IMAGINE THE COKED OUT HIPPIES AT EARTHWORKS? (SHUDDER CITY, AM I RIGHT??)

Bruce said...

tiparillo really gets it in.

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